Hailey Bieber's Rhode brand allocates $5 million to women's health research
This is the largest charitable initiative in the company's history.
Hailey Bieber's Rhode brand to direct $5 million to women's health research
The cosmetics brand Rhode, founded by Hailey Bieber, is allocating $5 million to the Foundation for Women's Health. This was reported by WWD.
The funds will be spent on medical research into women's health, educational programs, as well as the development of new methods for diagnosing and treating diseases.
The main focus will be on endometriosis, autoimmune diseases, and challenges women face during pregnancy and the postpartum period.
This is the largest charitable initiative in the history of the Rhode company. The opportunity to allocate such a large amount of funds arose following the brand's rapid commercial growth. In 2025, Rhode became part of the E.l.f. Beauty corporation, and its annual retail sales volume exceeded $500 million.
Hailey Bieber hopes that this initiative will not only contribute to medical progress, but also increase public attention to the issue of women's health.
"I am genuinely interested in the topic of women's health. My sister is battling polycystic ovary syndrome, and many of my friends have faced endometriosis and other issues specific to women. As a woman, it hurts me that there is a lack of research in this area, a low level of awareness, and a lack of sufficiently open conversation about these problems," Bieber said in an interview with WWD.