“Daryo” was recognized as one of the leading online publications in Uzbekistan
A study on media consumption was conducted in the country. 43.5 percent of the survey participants who follow the internet stated that they read "Daryo". It was noted that the objectivity, relevance, and promptness of the materials published on the website attract followers the most.
“Daryo” recognized as one of the leading online publications in Uzbekistan
“Daryo” ranked second among online publications in Uzbekistan in terms of popularity and audience size. This was reported in the “National Study on Media Consumption in Uzbekistan” report conducted by the Mass Media Foundation.
The report paid special attention to the indicators of internet publications along with other mass media. The surveys conducted within the framework of the study identified which publications online media readers follow the most.
“Among online publications, Kun.uz (74.7 percent), Daryo.uz (43.5 percent), and Qalampir.uz (36.8 percent) are in the lead,” the report says.
Among the respondents, the largest proportion of "Daryo" followers were aged 25-34 — 54.7 percent. In addition, 45.7 percent of citizens in the 45-54 age group also follow the publication.
By region, it was noted that "Daryo" has a larger audience in Namangan (70.6 percent), Syrdarya (64 percent), Navoi (58.3 percent), Khorezm (57.1 percent), and Surkhandarya (53.8 percent) regions.
“The results of the study showed that among respondents, the greatest need is observed for materials dedicated to open discussion of pressing social problems (31.8 percent), objective and reliable news (30.1 percent), and in-depth analytical publications (29.1 percent),” the report states.
The population stated that they mainly follow online publications through mobile applications (in 58 percent of cases), Telegram channels (37.2 percent), websites (31.6 percent), and social networks (31.2 percent).
According to the study, the main criteria for choosing print and online publications are the objectivity and reliability of the published information. Almost 50.4 percent of respondents emphasized the objectivity of event coverage, and 50.1 percent stressed trust in the information source. Prompt publication of news (30.3 percent), as well as convenience and clarity of presentation (24.6 percent), also remain important.
“The main problems of the print and online press are related to insufficient depth of coverage of socially important issues. Among the materials that are most in demand but insufficiently provided, respondents noted open discussion of pressing social problems (31.8 percent), objective and reliable news (30.1 percent), in-depth analytical articles (29.1 percent), daily problems of citizens (24.3 percent), investigative journalism (20.6 percent), and fact-checking materials (20.1 percent),” the report notes.
According to the analysis, the population is more interested in following news in Uzbekistan (57.4 percent). Materials about international events (43.4 percent), education and science (34.3 percent), healthcare (27.3 percent), and the policy and activities of state bodies (24.8 percent) arouse the most interest in subsequent places. In particular, men expressed more interest in political events and news in the country, while women showed interest in healthcare, education, and family issues.