Media consumption habits will be studied in Uzbekistan.

A comprehensive national study on media consumption has been launched in Uzbekistan. The project, which began on August 24, 2026, will cover all regions of the country, including rural areas, and aims to analyze citizens' information habits, their level of trust in various sources, and the quality of national media content, according to the Mass Communications Foundation.

The initiative is being implemented jointly by the Mass Communications Foundation, the Delegation of the European Union to Uzbekistan, and the Center for Content Preparation for Mass Media under the Administration of the President of the Republic of Uzbekistan.

The project's goal is to assess the preferred information sources of the country's residents and how their preferences are changing in the context of the development of digital technologies, the internet, and social media. Particular attention will be paid to the level of public trust in various information sources.

The organizers note that Uzbekistan's media sector has undergone significant changes since the beginning of reforms in 2016. Along with the growing role of the media in society, information technology and internet access have rapidly expanded, including in remote regions.

The proliferation of social media and digital platforms has also transformed the structure of media consumption. Social media pages and channels are gradually becoming key sources of information, while traditional media operate in an environment of ongoing digitalization and the development of artificial intelligence technologies.

The study will examine the consumption patterns of television, radio, print, and digital content. The data obtained will be analyzed taking into account the gender, age, and other characteristics of the respondents.

Information will be collected through personal interviews with respondents randomly selected in all regions of Uzbekistan. The practical portion of the study will be conducted by the Republican Public Opinion Research Center "Ijtimoiy Fikr."

The project is planned in two stages and is scheduled for completion by the end of 2026. The first stage will involve conducting the study itself, the results of which will be used to prepare a National Report on Media Content Consumption. This document is planned for public release.

During the second stage, the organizers plan to conduct a series of training seminars and information campaigns across the country's regions. These will target journalists, young people, and government press officers.

The study's results are also expected to be used by media market participants. National media outlets will be able to obtain data for optimizing business processes, allocating human resources, and developing content policies. For advertisers, the study should help identify the most effective channels for conducting information and advertising campaigns.

The findings will also be of interest to government agencies, international organizations, and technology companies working on media literacy programs.