The faculty of bloggers already exists: US universities have begun training influencers

Bloggers’ Colleges Are Now a Reality: US Universities Are Starting to Train Influencers.

Arizona State University (ASU) has launched a bachelor’s degree program in “Content Creation” under the auspices of the Walter Cronkite School of Journalism and Mass Communication. Approved by the ASU Senate in March 2026, the four-year program will prepare students to work as influencers and strategic storytellers in the creative economy, rather than traditional journalism.

The program includes courses in content planning, video and podcast production, personal branding, and social media strategy. Courses include “How to Become an Influencer,” “Working in Front of the Camera,” and “Podcasting and Audio Storytelling.” Students will complete internships at the university’s own content studio in Los Angeles, as well as during international trips.

The program’s main difference from the training simulations is the mandatory graduation requirement: the student must not only pass the exam, but also actually grow the audience on the chosen platform, for example, TikTok, and demonstrate a significant increase in reach.

“They graduate with a platform of their choice, real content, live subscribers and a real audience,” says Jessica Pucci, dean of the Cronkite School.

While ASU is not the first university to offer a diploma in digital content management, it is notable for implementing the program not as a separate internship, but rather as one of the largest and most prestigious journalism schools in the country.

In recent years, the industry of bloggers and influencers has grown into a full-fledged creative economy with its own professions, from producers and editors to brand deal managers. The introduction of a special diploma at a state university indicates that the labor market is ready to accept influencer marketing as an independent career path, rather than an additional training.