Resale done differently: Listee expands into the market of Uzbekistan

Resale in a New Way: Listee Enters the Market of Uzbekistan

The resale platform Listee launched in Uzbekistan on August 4, and after 80 days of operating in test mode, it showed positive dynamics, confirming the expectations of its developers. The project was originally created as a convenient and secure alternative to C2C commerce (consumer-to-consumer) on social networks and instant messengers, which is widespread in Uzbekistan and other Central Asian countries.

Vitaly Tumanov's team set out to develop a service that would allow users to easily buy and list items for sale without fear of fraud. To achieve this, special attention during the creation of the Listee platform was paid to the implementation of advanced digital technologies, particularly artificial intelligence, which helps personalize recommendations and generate listings, as well as to ensuring a high level of security through transaction monitoring and the involvement of intermediaries.

Judging by the data announced at the presentation, the Listee platform generated great interest and hype among online users in Uzbekistan. Residents of Tashkent showed the highest activity, especially young users aged 25–34: in the 80 days since the launch, they made the largest number of purchases across a wide variety of product categories. Older users were more restrained in their purchases, but in certain categories, such as home appliances and children's goods, they were no less active than the youth.

According to data obtained by the Listee team, the most popular product categories to date are clothing and electronics (27%), home improvement products (17%), and children's goods (16%). As for sellers, analysis showed that every seller registered on the platform has already created at least two listings. In terms of the number of sellers among all represented categories, clothing and footwear lead (48%), followed by cosmetics (28%), as well as electronics and home goods (22%). The increased transaction security stated by Listee's creators also proved effective and received positive feedback from users.

As announced during the platform's launch, the project team and intermediary partners ensure security at all stages of transactions. Communication between buyers and sellers takes place exclusively within the app — users' personal contact details are not displayed anywhere. Payment for purchases also goes through the app, and the paid items are delivered to partner pick-up points.

In addition, the promised rating system, which takes into account not only general metrics but also details such as transaction speed and listing quality, helps users make the right choice. Vitaly Tumanov himself is pleased with the results of the test launch and sees a bright future for the platform.

"The first 80 days showed that there is interest in resale in Uzbekistan: users are listing items and making their first transactions through the platform," he states. "We continue to develop Listee together with the local team."

However, a successful launch in Uzbekistan is not the limit for the Listee team: plans are now underway to launch the platform across Central Asia, followed by Southeast Asia and the Middle East. At the same time, the analysis of Uzbekistani users' activity will continue and will be taken into account in the further development of the app.