“The cleanest cities are not where people clean the most, but where they litter the least.” Founder of plogging Erik Ahlström on litter as a new normal, community clean-ups and leading by example

Plogging, picking up litter while running, was invented in Sweden in 2016. Its founder, Erik Ahlström, spoke with Gazeta about how a simple habit became a global movement and why picking up “someone else’s” litter should never be a cause for shame.