Victoria Beckham's company makes its first profit after 18 years
Beckham's fashion and beauty business makes a £7.3m operating profit after years of losses.
Victoria Beckham's fashion and beauty enterprise has achieved its inaugural operating profit since its establishment in 2008, marking a significant turnaround after years of financial losses, the company announced. Victoria Beckham Holdings Ltd, with the former Spice Girl at its helm as creative director, reported an operating profit of £7.3 million in 2025, according to financial accounts.
"We have all worked hard for a long time for this moment of profitability and growth," Lady Beckham conveyed to the Financial Times. She added, "We've been very transparent about the problems that we had in the business but have recovered and are now growing at a sensible pace. After 20 years, people don't look at my brand as a celebrity brand any more."
A Netflix documentary released last year chronicled her journey to build a fashion brand and attain profitability. The series itself contributed to a surge in sales, particularly noting "strong momentum in denim and jersey," as detailed in the accounts. The fashion division of the company experienced "strong double-digit growth" overall in 2025, while the beauty segment, launched in 2019, recorded "one of its strongest performances to date." This success was largely driven by the popularity of her Foundation Drops, which amassed a 25,000-person waiting list and effectively doubled the size of the company's skincare business.
The Netflix documentary also depicted the former pop star's efforts to overcome skepticism and be recognized as a serious designer and entrepreneur, only to encounter severe financial difficulties when the company was "tens of millions in the red." Her husband, Sir David, provided a bailout, recounting in the program, "For her to have to come to me and say, 'Can I have some... We need some more money, the business needs more money' - that was hard for both of us because I didn't have the money to keep doing this." Lady Beckham acknowledged, "If he hadn't believed in me I wouldn't still have a business now."
In 2017, she secured a £30 million investment by divesting 30% of the company to NEO Investment Partners, which subsequently initiated a restructuring. This overhaul addressed what Beckham admitted was "mindblowing" waste, including instances like "flying chairs from one side of the world to another" and an annual expenditure of "70,000 a year" on office plants, as noted by NEO's David Belhassen.
In a statement released on Monday, Belhassen, who serves as chairman of Victoria Beckham Holdings, affirmed, "With two complementary growth engines in fashion and beauty, an increasingly international customer base and a focused operating model, the business is powerfully positioned for its next phase of profitable growth." CEO Sybille Darricarrère Lunel commented, "Achieving our first operating profit is a landmark moment for Victoria Beckham and reflects several years of disciplined execution and strategic investment. Delivering this result against a more challenging luxury market and macro backdrop makes it an even more significant milestone for the business."