Uzbekistan showcases tourism potential at Tokyo’s Shibuya Crossing

Uzbekistan highlights tourism appeal at Tokyo’s Shibuya Crossing

Uzbekistan’s tourism potential was showcased in Tokyo through promotional videos shown on a large outdoor advertising screen at Shibuya Crossing as part of Independence Week events organized in Japan, media agency Dunyo reported.

The campaign was arranged by the Embassy of Uzbekistan in Japan and aimed to share information with residents and visitors in the Japanese capital about the country’s tourism destinations, cultural heritage and development. The promotional content highlighted Uzbekistan’s historical and cultural legacy, ancient cities, modern urban areas, architectural landmarks and tourism attractions. The videos also presented opportunities for travel and leisure throughout the country.

The promotional effort also included information on Uzbekistan’s recent reforms and socio-economic development. The tourism outreach went beyond the digital display at Shibuya Crossing. A flash mob was held with the participation of Uzbek citizens living in Japan, Japanese participants and Mashu Komazaki, Honorary Ambassador of Culture for Uzbekistan.

The event offered another platform to present Uzbekistan’s cultural heritage, tourism resources and current development to audiences in Japan.

The 18th meeting of the Uzbekistan–Japan and Japan–Uzbekistan Committees on Economic Cooperation was held on September 9 and was co-chaired by Uzbekistan’s Minister of Investment, Industry and Trade Laziz Kudratov and Masayuki Tanimoto, chairman of the Japan–Uzbekistan Committee and senior corporate adviser to the president of Mitsubishi Corporation.