Kazakhstan e-commerce market reaches $7.4bn as marketplaces account for 86% of online sales
Kazakhstan's e-commerce market reached KZT 3.7 trillion (over $8.1 billion) in 2025, marking a more than 50% increase over three years, as online platforms expanded their presence in the nation's retail sector. This data comes from Kazakhstan's Ministry of Trade and Integration.
The market grew from KZT 2.4 trillion (over $5.2 billion) in 2023 to KZT 3.7 trillion in 2025. Concurrently, e-commerce's share of Kazakhstan's total retail trade climbed from 12.7% to 14.3%. Marketplaces were responsible for 86% of retail e-commerce sales in 2025, establishing themselves as the primary channel for online shopping in the country. Key platforms operating in this market include Kaspi.kz, Ozon, Wildberries, Halyk Market, and Forte Market.
These figures indicate that the expansion of Kazakhstan's e-commerce sector has been accompanied by a growing concentration of online purchases on marketplace platforms, alongside shifts in the types of goods consumers buy online. In 2025, phones and gadgets constituted the largest category of marketplace sales, making up 17.1% of the total.
Clothing, footwear, and sporting goods followed with a 12.4% share, while home and garden products accounted for 12.1%. Household appliances represented another 10.3% of marketplace sales. Food products made up 7.4%, reflecting the growth of online grocery services and the delivery of everyday consumer goods. Combined, these five categories represented approximately 59.3% of marketplace sales during the year.
The rise of online retail has also fueled the expansion of logistics and delivery infrastructure. For certain product categories, express delivery times have been reduced to under one hour. The e-grocery segment, which encompasses online orders and delivery of food and other daily necessities, is also growing as retailers and marketplaces develop infrastructure designed to support faster delivery times.
In 2025, five dark-store projects were launched in Kazakhstan as part of the development of e-commerce logistics. These facilities opened in Astana, Almaty, Karaganda, and Aktobe. Dark stores typically function as fulfillment centers for online orders rather than traditional retail outlets, enabling goods to be stored closer to customers and prepared for delivery.
Marketplace operators also installed 2,300 new parcel lockers in 2025, enhancing the infrastructure available for customers to collect online purchases. The development of dark stores, parcel lockers, and express delivery services coincides with the increase in online retail turnover and the growing influence of marketplaces in Kazakhstan's retail market.