Iceland to open first store in the Falklands
Boss Lord Richard Walker says it would be the the first UK high street brand to operate there.
Iceland is set to open its first store in the Falkland Islands
Supermarket Iceland will launch its first branch in the Falkland Islands in December, according to boss Lord Richard Walker.
He said on LinkedIn that the store would open in December and would be the first UK high street brand to open there.
The shop will be located in the capital, Stanley, where it will serve a population of about 3,500.
Lord Walker said the Welsh business, based in Deeside, Flintshire, was expanding internationally and that he wanted to grow it further.
"We actually wholesale or franchise to over 75 different countries," he said.
"And we've had our eye on the Falkland Islands for quite a long time. We think it's a very underserved market, with a lack of competition, and, of course, being that our product is predominantly frozen, it transports and exports very well."
He said the timing was coincidental "given the geopolitics", Lord Walker said.
Argentine president Javier Milei recently claimed the islands - referred to as Las Malvinas by Argentina - were " historically and legally " Argentinian.
The Stanley store will be in partnership with Kelper Stores, part of the Fortuna group.
Lord Walker said he would be visiting the island to cut the ribbon and open the supermarket.
"We estimate that prices will be almost 30% lower than other competitors on the island," he said.
"And I think that's really going to bring some much needed value to the market."