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Economics

How to sell a square meter?

How does advertising turn apartments into investments, lifestyles, and urgent offers? We studied 332 advertisements for residential real estate and analyzed what developers suggest buyers focus on before the apartment's area, layout, and full price. In some ads, square meters are turned into a premium lifestyle, in others into closeness to nature, an investment, or the family's future. The price also changes. Instead of the full cost, the monthly payment, down payment, price per square meter, or discount amount is put in first place...

How to sell a square meter?

As the choice expanded, the most common method became premium positioning. Almost in the same manner, advertising methods through nature and comfort, seasonal offers, and limited-time promotions were also encountered.

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