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Apple may increase the price of the new iPhone

Apple is likely to increase the price of new iPhone models. A few months ago, the company raised the price of many Mac computers and iPad tablets by an average of 23 percent. Now a similar price change may affect iPhone smartphones.

Bloomberg analyst Mark Gurman reported that electronics manufacturers are struggling with a shortage of chips and memory modules. Due to the increase in the cost of components, it is difficult for the company to maintain the previous price of devices.

According to insiders, the price of the iPhone 18 Pro may increase by about 9 percent to $ 1,199. This means that the price of the device will increase by an average of $ 100. MacRumors experts believe that Apple will bear some of the additional costs in order not to impose a large financial burden on buyers.

An increase in price of about $ 100 will allow iPhone smartphones to remain in the same price range as Samsung flagships. Experts say that if prices rise too sharply, the company may face customer dissatisfaction, so the price increase will be limited.

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