AI is taking my work, claims graphic designer
Danny Williams says small businesses are increasingly turning to AI to generate posters.
**AI is taking my work, claims graphic designer**
Danny Williams says less work is coming his way as businesses turn to AI to generate posters and other marketing devices
A graphic designer says he is losing business because smaller firms are opting to create their own content with artificial intelligence (AI).
Danny Williams, from East Yorkshire, said he could understand why companies facing difficult economic conditions would decide to take the AI route.
He said: "With smaller businesses, the funding isn't there for graphic design or big media packs."
Stephen Woodford, chief executive of the Advertising Association, said the sector was experiencing "rapid change" as AI is adopted, but stressed that strict rules must be followed.
According to Williams, graphic designers were "in demand" 15 years ago when he began, and he added: "I'm getting less work now, to be honest."
Williams said AI was becoming "more and more accessible" and accepted that the graphic design industry needed to "adapt", but he argued that posters made with the newest tools were becoming repetitive.
"Most people are sick of seeing them," he said.
"Cheaper is not always best".
He added: "At the end of the day, it's the face of your business.
"I do believe it will come full circle again because people are literally sick of seeing AI and they don't trust AI."
Claire Howlett has used AI to add festive touches to her pub for marketing purposes
Claire Howlett, landlady of The King's Head pub in Pollington, East Yorkshire, said she uses AI to create most of her social media content.
She said: "I've done all my advertising myself so far. Maybe in the future, if the business got bigger, I might use a graphic designer, but I'm finding the AI tools available to us are fit for purpose at the moment.
"As far as I'm concerned, you want the best option, the cheapest option and the most convenient, which is AI at the moment."
Woodford said the Advertising Association's aim was to make sure the UK advertising industry "harnesses the efficiencies of AI while maintaining the high creative standards, public trust, and ethical safeguards".
He said AI was "enormously capable", but added "there are things it cannot do".
Woodford said advertising is a heavily regulated industry, with material distributed needing to be "decent, honest and truthful".
"If you're putting things in the public domain on behalf of a brand or a business, you've got to be absolutely sure that they are representing that business honestly and with integrity and in compliance with the rules," he added.