"A library in every home": Asaxiy wants to establish a "library" in one million homes
Within the framework of the "Library in Every Home" initiative, Asaxiy Books is delivering a ready-made home library consisting of 50 selected books to all regions of Uzbekistan. The initiative has reached more than 5,000 families so far. The goal is one million households.
"A library in every home": Asaxiy plans to establish "libraries" in one million homes
What does a family that has built a new house or moved in usually buy first? A gas stove, a refrigerator, a washing machine, a television. A bookshelf is very rarely found on this list.
The reason for this is often not financial. Usually, a bookshelf is still perceived as an item characteristic of "avid readers," a symbol of being an intellectual. It is difficult to imagine a home without a refrigerator, but a home without books surprises no one.
The "A library in every home" initiative, launched by Asaxiy — one of the largest online stores in Uzbekistan — aims to change this exact perception: a home library should become a standard fixture in every family, alongside the refrigerator and the television.
This initiative was designed not for bookworms, but rather for families who do not yet have a bookshelf in their homes. The biggest obstacle for such families is the question: "Which book should I start with?"
For this reason, the books have been pre-selected and gathered into a single collection. The family only needs to place an order — 50 books will be delivered right to their doorstep.
The "Library" collection covers several directions based on the needs of families.
Uzbek literature:
"O‘tkan kunlar" (Days Gone By) and "Mehrobdan chayon" (Scorpion from the Altar) by Abdulla Qodiriy, "Kecha va kunduz" (Night and Day) by Cho‘lpon, "Ikki eshik orasi" (Between Two Doors) by O‘tkir Hoshimov, "Yulduzli tunlar" (Starry Nights) by Pirimqul Qodirov, "Sariq devni minib" (Riding the Yellow Giant) by Xudoyberdi To‘xtaboyev.
World literature:
"1984" and "Animal Farm" by George Orwell, "The Alchemist" by Paulo Coelho, "Fahrenheit 451" by Ray Bradbury.
About life, money, and personal development:
"Atomic Habits" by James Clear, "The Latte Factor" by David Bach, "Outliers" by Malcolm Gladwell.
How much books in the home affect a child's future has been studied by sociologists for decades.