10 products that cost money not for their quality, but for their expensive advertising and beautiful packaging
10 products that cost money not because of their quality, but because of their expensive advertising and attractive packaging
Why are diamonds so expensive? Why are organic products several times more expensive than regular products? One thing is certain: for some things we pay much more than their real value.
**Expensive skin care products**
Expensive creams do not always give the expected result. Of course, they contain ingredients and additives that have a beneficial effect on the skin. But many cosmetic products are sold at a high price only because of advertising and beautiful packaging.
**Unlimited tariffs**
Unlimited Internet or unlimited minute tariffs look very attractive and are considered a great way to save money. Speaking of mobile Internet, according to statistics, the average person in the UK uses only 5.6 GB of Internet per month. This means that you are paying too much for a service that you do not use.
**Plant milk**
While many people consider plant milk to be a healthier alternative to cow's milk, its price is unreasonably high. Products in the "Healthy Eating" category are now a fad and are usually sold at a high price, even though they are not expensive to produce. For example, oat milk is based on water and oat flour and is inexpensive.
**Diamond jewelry**
Despite its natural origin, diamonds are an artificially created symbol of wealth. When large diamond deposits were discovered in South Africa in the 19th century, the stones quickly flooded the jewelry market. They were relatively cheap until businessman Cecil Rhodes took over the mine.
According to some reports, he bought shares in diamond mines, and thus all the mines in South Africa belonged only to him and his company De Beers. Rhodes began to supply a small part of the diamonds to the market, which artificially increased demand. It also launched a powerful advertising campaign.
**Expensive mattresses**
The quality of sleep depends on the comfort of the bed. But comfort does not mean expensive. Although an ordinary mattress and a high-quality mattress differ in design and materials used, in essence they are similar. The high price is explained only by the popularity of the brand or marketing tricks such as antibacterial fabric or micromassage action.
**Premium strollers**
Marketers successfully use our emotions and generosity, which is further enhanced by the birth of children. Of course, we want to give the child the best: not only our love, care and knowledge, but also the most beautiful clothes, the best toys and expensive gadgets.
In order for the child to be comfortable, the stroller should not be heavy and easy to move - in general, that's all. The rest - design, dozens of interchangeable blocks, additional accessories - is just a way to sell the stroller for a higher price.
**Printer ink**
In order to increase demand and profit, printer manufacturers can sell these devices at a loss, and then cover their costs by selling ink. In addition, in order to stifle competition from other sellers, they often update the firmware in their cartridges.
**Robot vacuum cleaner**
It looks stylish, takes up little space, and most importantly, turns a routine task into something interesting.
However, such models are much more expensive than traditional vacuum cleaners, but in terms of functionality they are simpler and usually clean worse. The robot has a lot of problems: you need to regularly clean the dust bag and brushes. Before starting, you need to remove all obstacles and unnecessary objects from the floor.
**Branded clothes and shoes**
When buying branded goods, we first pay for the name and expensive advertising. However, arguing that they are of better quality does not always justify itself.
Leading brands, according to some reports, use their market position to increase the price of goods by 5-30 times. At the same time, most goods are produced cheaply, production costs do not increase, but prices are artificially increased.