Economics
'I made £100,000 of TikTok sales in one day': The business of live shopping
Buying on social media live streams is fast becoming regular consumer behaviour for many.
The business of live shopping is exemplified by Daisy Kelly, founder of Glow For It, who once generated £100,000 in TikTok sales in a single day. Pictured demonstrating her
live shoppingtiktok shopsmall businessretail trendssocial commerceconsumer spendinge-commercebusiness growth